ATTENTION MANUFACTURING COMPANIES:
ARE YOU RUNNING A R10M+ FACTORY,
BUT CASH STILL FEELS TIGHT
EVERY MONTH?
Discover the Profit & Performance Plan™ manufacturers are
using to stabalise cashflow and improve margins up to 20% in 90 days.
ATTENTION
MANUFACTURING COMPANIES:
ARE YOU RUNNING
A R10M+ FACTORY,
BUT IT STILL FEELS
CASH-TIGHT
EVERY MONTH?
Discover the Manufacturing Profit & Performance Map™ factories are
using to improve cashflow and margins in as little as 90 days.
SELECT YOUR TIME AND DATE BELOW
WHY YOUR CASHFLOW STILL FEELS TIGHT
If you’re constantly busy, shipping orders,
and keeping production running…
but your cashflow still feels unpredictable
— you’re not alone.
The truth is manufacturing businesses have a lot of moving parts.
But if you're always cash tight — it means something in the numbers isn’t lining up.
And without visibility into why, the pressure never goes away.
Most manufacturing businesses hit this wall once they grow past R10M.
The warning signs aren’t obvious at first — they build quietly in the background
Until suddenly you’re asking: “How are we this busy… and still this cash-tight?”
That’s exactly what we uncover in the CFO Diagnostic Call:
Why your sales, production output and cashflow aren’t matching up —and what needs to change in the next 30–90 days to stabilise your finances.
WHAT YOU’LL GET IN YOUR FREE CFO DIAGNOSTIC CALL
In this short, focused 30-minute call, you’ll get:
Clarity on why cash feels tight
Even when your order book and production output look solid.The 2–3 biggest drivers behind your margin pressure
We’ll get clear on what’s really holding your profit back — and why it’s not showing up in the bank.Clarity on your next moves to improve your financial visibility
What to focus on first to stabilise cashflow and restore financial control.PLUS — we'll walk you through our Manufacturing Profit + Performance Plan
You’ll see the 9-step approach we use to help manufacturing companies stabilise cashflow fast and increase profit margins by up to 20% in as little as 90 days.
Zero pressure — real CFO insight
You’ll walk away knowing exactly what needs attention, whether we work together or not.
No reports or prep needed — just join the call.
THIS IS FOR YOU IF…
You run a R10M–R100M+ South African manufacturing or production business.
You’re constantly busy but cashflow remains unpredictable.
Your margins shift month to month with no clear reason.
You’re not getting useful insights from your reporting.
You suspect hidden leaks but can’t see where they are.
You need CFO-level clarity — without hiring a full-time CFO.
WHY YOUR CASHFLOW
STILL FEELS TIGHT
If you’re constantly busy,
shipping orders, and keeping production running…
but your cashflow still feels unpredictable — you’re not alone.
The truth is manufacturing businesses have a lot of moving parts.
But if you're always cash tight — it means something in the numbers isn’t lining up.
And without visibility into why, the pressure never goes away.
Most manufacturing businesses hit this wall once they grow past R10M.
The warning signs aren’t obvious at first — they build quietly in the background
Until suddenly you’re asking: “How are we this busy… and still this cash-tight?”
That’s exactly what we uncover in the CFO Diagnostic Call:
Why your sales, production output and cashflow aren’t matching up —and what needs to change in the next 30–90 days to stabilise your finances.
WHAT YOU’LL GET IN YOUR
FREE CFO DIAGNOSTIC CALL
In this short, focused 20-minute call, you’ll get:
Clarity on why cash feels tight
Even when your order book and production output look solid.The 2–3 biggest drivers behind your margin pressure
We’ll get clear on what’s really holding your profit back — and why it’s not showing up in the bank.Clarity on your next moves to improve your financial visibility
What to focus on first to stabilise cashflow and restore financial control.PLUS — we'll walk you through our Manufacturing Profit + Performance Map
You’ll see the 9-step approach we use to help manufacturing companies stabilise cashflow fast and increase profit margins by up to 20% in as little as 90 days.
Zero pressure — real CFO insight
You’ll walk away knowing exactly what needs attention, whether we work together or not.
No reports or prep needed — just join the call.
THIS IS FOR YOU IF…
You run a R10M–R100M+ South African manufacturing or production business.
You’re constantly busy but cashflow remains unpredictable.
Your margins shift month to month with no clear reason.
You’re not getting useful insights from your accountant or bookkeeper.
You suspect hidden leaks but can’t see where they are.
You need CFO-level clarity — without hiring a full-time CFO.
WHY MANUFACTURERS WORK WITH ME
REAL MANUFACTURING EXPERIENCE — NOT GENERIC ACCOUNTING
Hi I’m Debbie McMurray, a Manufacturing CFO with over 25 years inside real South African factories.
I’m NOT a consultant who’s never set foot in a factory.
I’ve spent my career inside the parts of the business where the real financial problems begin — the operations, the costing models, the stock flow, the cash cycle, and the reporting structures that drive decision-making.
I’ve worked across multiple manufacturing sectors:
- industrial gears and pumps,
- engineering firms,
- gas and pressure systems,
- beauty manufacturers,
and even one of the largest gold jewelry factories in the country.
Different industries…
But the same pattern every time:
Busy factories, strong order books — and a bank account that doesn’t reflect it.
SOME OF WHAT I'VE DONE:
Turning a R17M loss into an R11M profit
Eliminating R50M+ in foreign debt — with no overdraft or bailout
Recovering millions in overpaid VAT
Fixing costing that was wiping out margins
Identifying stock and WIP movements hiding profit leaks
Building cashflow systems that prevent cash-tight months
Leading finance, HR, procurement, and operational reporting teams
What I bring isn’t just financial expertise —
it’s the ability to interpret what your numbers actually mean operationally.
That’s the difference between always feeling cash-tight…
and running a factory that’s financially stable and predictable.
Most manufacturers don’t need a full-time CFO on payroll.
They need a CFO who understands how factories actually work — and can show them what their numbers aren’t telling them.
READY TO SEE WHAT’S REALLY DRIVING YOUR CASH PRESSURE?
In just 30 minutes, you’ll get clarity on:
Why your cashflow, margins, and production aren’t lining up
Where profit is getting stuck — and why it’s not hitting your bank account
What needs to change in the next 30–90 days to stabilise your finances
How our 9-step system helps manufacturers increase margins by up to 20% in 90 days
FAQs
Got questions? Let's get them answered.
What makes The Manufacturing CFO unique compared to general accounting services?
With 25+ years as a CFO in companies spanning industrial gears and pumps, gas, beauty, gold jewelry and more - I have specialist knowledge and practical experience in manufacturing, offering deep insights and tailored financial strategies for the industry.
Do I need to prepare anything before the call?
No. Just bring yourself, any partners you feel need to be there, and what you already know about your business.
Is this a sales call?
No. This is a diagnostic call where we'll be exploring your business together and identifying cashflow and profit margin issues. You’ll leave with insights you can implement, and if it feels like a good fit and you want to know how you can work with us, we'll share that as well afterwards.
What size businesses do you work with?
Typically R10M–R200M+ manufacturing, engineering, and production companies.
What is a fractional CFO and how can it help me?
A fractional CFO is a senior financial expert you use part-time.
You get the skill of a full-time CFO — cashflow, costing, margins, forecasting — without the R1M+ pricetag.
Perfect for factories that need visibility and direction, not another accountant.
We already have an accountant and bookkeeper?
Yes — and that’s perfectly fine. Your bookkeeper will record all your monthly transactions (what happened in the past month). Your accountant will keep you compliant and file your taxes (based on numbers in the past). A fractional CFO is different. I help you interpret the numbers so you can make better decisions going forward.
My books are messy — is that a problem?
Not at all. Most manufacturing businesses come to me because things feel unclear. And we can help you catch up, clean up and get your financial systems organzied.
How do we get started with The Manufacturing CFO?
Book your diagnostic call first and then we'll see what you need and how we can best support you.
BOOK YOUR CFO DIAGNOSTIC CALL
SELECT YOUR TIME AND DATE BELOW
Disclaimer:
This diagnostic call provides general financial insight and systems-level guidance based on the information you share during the session. It is not financial advice, tax advice, or a substitute for a full financial review. No results are guaranteed, and any examples of past performance (including margin improvements or cashflow gains) reflect specific client circumstances and are not promises of future results.
Privacy Notice:
Your information is kept confidential and will only be used to contact you about your booking and provide relevant follow-up resources. We do not share or sell your data.
Information Accuracy:
The clarity and feedback provided in the call is based solely on the information you choose to share. A full financial assessment requires formal engagement.
